How To Make Good Personal Branding

Before moving on to good public speaking, you must first know what the definition of personal branding is. This is more about recognizing yourself to other people and even the general public about your uniqueness. Absolutely, this makes the people around us know about us.

So, the definition of personal branding is the practice of marketing yourself and your career as a unique and distinctive identity. It is the process of developing and maintaining a reputation and impression of your skills, experience, personality, and values.

Your personal brand, on the other hand, is much more intentional. It is how you want people to see you. Whereas reputation is about credibility, your personal brand is about visibility and the values that you outwardly represent.

So, how to make good personal branding of yourself?

Step 1, figure out what drives you and start by asking the following questions. For example, like this.

1. What motivates you to get up in the morning and do activities?

2. What skills or talents are you most proud of?

3. What skills are you curious about but have yet to build?

4. What kind of tasks of tasks or projects energize you?

5. Ten years from now, what do you want to have contributed to the world?

So by asking ourselves these questions, we can hone our skills.

Step 2, align your values to the organization’s goals. You’re off to a great start, but if you want to grow within your current role, you must find ways to connect your brand back to your organization’s goals. Start by looking at the people who are successful and admired within your company. Observe the behaviors and traits they consistently exhibit. These steps can improve your personal branding skills.

Step 3, map your stakeholders. Just like in the commercial world, a brand can’t succeed if no one is aware of it. If you fail to showcase your brand to a broad audience, especially key decision-makers, you’re unlikely to land those bigger and better opportunities. To increase your visibility in the organization, try creating a stakeholder map. This is a tool that helps you identify the influencers in your organization and strategize on ways to connect with them, both formally and informally.

Step 4, which is the final step, is to make yourself visible. Once you have your stakeholder map, the next step is to reach out to the people on it. When you’re new, this can feel a little awkward, so don’t be afraid to ask for help. Reach out to your boss, a senior colleague, or a teammate who’s worked in the organization for a while to help you make a few introductions. To make introductions easy, make yourself visible so that it's easy to do so.

Hope it's useful and thank you.

Source: Harvard Bussiness Review Article by Harrison Monarth